8 Things That Increase the Value of Your Company

If you’re like many business owners, you may use your Profit & Loss statement as your report card at the end of the year. You may even use your P&L to figure out what your company is worth by applying a multiple to your profit. But we have seen examples of companies that fetch up to three times more than the average price for companies in their industry. Likewise, there have been cases where companies are worth less than half the average multiple of their peer group.

Why would one company be worth two or three times more than a similar company in the same industry? Learn how business owners like Jill Nelson of Ruby Receptionistsand Stephanie Breedlove of Breedlove & Associates had highly successful exits and the keys to their success.

During this informative and engaging talk, you’ll learn how to:

• Discover what helps (and hinders) your business for sell or acquisition
• Determine who a strategic buyer might be for your business
• Structure your business to maximize its value
• Minimize your company’s reliance on your personal involvement
• Prioritize what you need to do today to increase the value of your business

Gina Catalano is a Co-Founder of La Suprema Works & Events. As a Fractional COO and key adivsor, she works with high growth CEOs to improve their operations and increase the value of their business.

She has authored two Amazon bestsellers – Tandem Leadership and Changing Lanes – which are short, informative guides to helping any CEO or business owner excel in their business. Her most recent book, Changing Lanes: The Owner’s Guide to a Successful Exit offers a blueprint for company owners to strategically prepare themselves and their business for the last phase of business ownership. Tandem Leadership: How Your #2 Can Make You #1 outlines an innovative strategy for CEOs and entrepreneurs to work with their “second in command.”

Gina’s clients have included startups to publicly traded companies throughout North America. When she's not spending time at La Suprema Works, she is a not for profit board member and is also active in supporting Southern Arizona’s startup community. She is a certified Value Builder™ Advisor and trained life coach. She and her husband enjoy golfing, biking and the Arizona mountains.